Tag: video

Demo night for Canned Banners API

We did a first-ever public demo of the Canned Banners API at SF New Tech last week. This particular SF New Tech event was centered around e-commerce, and it was a pleasure sharing the stage with e-commerce innovators like Shopify (with whom we partner), Lexity (with whom we hope to partner), and Stripe (which we use to process credit card payments).

Turning XML lead into display ad gold

Watch the demo and see how we grab raw product XML (product names, images, prices, etc) using Best Buy’s BBYOpen API, and then use the Canned Banners API to turn that XML into display ads.

I don’t have an online store. Can I still use the Canned Banners API?

You bet! The Canned Banners API can work with virtually any data or content source within any industry. The demo video above just happens to focus on e-commerce using the BBYOpen API as a sample data source. Other data sources could include:

Real estate data (ex: property listing data)
Travel data (ex: real-time ticket prices & availability)
Local marketing data (ex: daily deals)
Varied content for A/B testing & optimization (ex: multiple photo options for the same ad copy)

And as far as data format is concerned, we’re flexible there, too. Take your pick:

XML
JSON
CSV
and so forth…

Want to talk about using the Canned Banners API for your own display ad campaigns? Just drop us a line.

No Comments by myles on October 15, 2012

filed in News and Updates

tagged api, bbyopen, best buy, data, demo, e-commerce, ecommerce, video, xml

Canned Banners mentioned in lecture: “Unraveling the Mysteries of Online Advertising”

Ad operations consultant Rainey Smith gave a lecture recently entitled “Unraveling the Mysteries of Online Advertising.” It’s full of really informative stuff for web publishers, bloggers, and website owners on how to sell and run ads on your website.

And who does she recommend as an easy, fast, do-it-yourself solution for designing banner ads? You guessed it: Canned Banners. We’re mentioned at about 27:00.

Grab some popcorn and have a look-see:

Seriously, this video is interesting to watch whether you run your own website or blog or whether you’re an industry insider who just doesn’t know much about the nuts and bolts of what it takes to run ads on a website. The above video (and many other good ones) can be found on UC Berkeley’s website here.