Canned Banners is now an official partner of ReTargeter.com. ReTargeter is a self-serve retargeting ad network. They have the ability to reach 98% of web surfers. By showing your banner ads to visitors who have been to your website, ReTargeter can help you increase your conversion rates by up to 5x.
ReTargeter customers get a 25% discount on Canned Banners. Visit ReTargeter’s partners page to learn more.
To launch a banner ad campaign using ReTargeter, visit their website or call 415.738.0573.
One of the easiest ways to show your banner to your potential customers is through an
ad network. An ad network is a company that has already bought ad space on different websites and sells that ad space to you. You tell the ad network what type of people you want to show your ad to (your “target audience”) and how much money you want to spend, and the ad network will run your ad on a combination of websites that match your criteria.
Here are a few ad networks we recommend:
If you need help deciding which ad network to use, just contact us.
Read about placing your banner ad directly with websites »
Read about media agencies »
Focus.com roundtable: Display Advertising for Brand Awareness
Had a fun time on Wednesday last week participating in “Display Advertising for Brand Awareness,” a roundtable webcast along with several other luminaries from such companies as:
This ended up being a great discussion around display advertising in the context of brand awareness, as opposed to direct response, which often dominates the focus of online advertisers. Listen to the recording for some great thoughts on: