After several months of toiling in the Canned Banners Labs, we’re excited to announce that Canned Banners now offers dynamic display ad services, giving clients the ability to personalize their display ads in real time. Why the amazing new product? Honestly, we were just getting tired of people asking us “Do you guys do dynamic ads?” and not being able to answer with an enthusiastic “Yes!”
Dynamic ad solution partner: Exact Drive
Critical to our dynamic ad solution is our partner, digital media agency Exact Drive. Exact Drive connects dynamic display ads with customer eyeballs; they offer an end-to-end suite of services including:
- media planning & strategy
- demographic/geographic/behavoiral/contextual targeting
- retargeting
But couldn’t any media agency do this? Technically, yes. But we’ve already done a lot of development work, testing, and research with Exact Drive to create a dynamic ad solution that’s powerful and ready to go right out of the box, giving our clients the benefit of shorter setup times and lower overall cost.
Contact us to learn more »
How do dynamic ads work?
Here’s a walkthrough of how Canned Banners and Exact Drive might launch a dynamic display ad campaign for a hypothetical advertiser called Real Estate Co.
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Step 1:
Canned Banners accesses Real Estate Co’s XML feed of property listings:
- photos
- locations (e.g., ZIP code)
- property descriptions
- prices
- listing URLs
Note: an XML feed is just an example; we can work with any data source (e.g., API, RSS, HTML, Excel, CSV) |
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Step 2:
Canned Banners creates a flexible display ad template that can be automatically personalized using Real Estate Co’s property listings.
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Step 3:
Our partner Exact Drive creates targeted audience segments for Real Estate Co’s display ad campaign. Audiences could be segmented by:
- previous site visitors (retargeting)
- household income
- website content/topic (e.g., real estate blogs)
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Step 4:
As ads are shown during the campaign, each ad is personalized in real time to match the viewer’s profile.
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Step 5:
So a person viewing ads in San Francisco, CA making $150K a year will see local property listings in their price range…
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…while a person in Las Vegas, NV making $100K a year will see local property listings in their price range.
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Personalized ads = better performance
Dynamic display ads tend to perform better and boost campaign ROI because:
- Viewers always see ads that are relevant to them
- Ad content can easily be modified for different audience segments
- Pricing, availability, and details are always up-to-date, which results in better conversion rates once prospects click through to your website
Getting started
If you’re interested in learning more about our dynamic display advertising solution, contact us here and tell us a little about your company and your advertising goals.
