According to recent research, users who see more engaging (in other words, more eye-catching) banner ads are more likely to later search for a product or service online. This means that even if someone does not actually click on your banner ad, they are still more likely to seek out your products or services at some later date. The key is having a well-designed, memorable banner ad.
Here’s a cartoon that explains how this works:
* I apologize for the wad of cash in the customer’s hand. I wasn’t trying to be tacky, but I couldn’t think of a better way to illustrate a customer ready to make a purchase.
