The good folks at Chango just published this nifty graphic. It describes seven different forms of retargeting and where/how each one happens on the web. If you’re looking for new ways to reach customers through banner advertising, you should give this a look:
Tailor your creative!
Keep in mind that it doesn’t make much sense to use the exact same ads for all the different types of retargeting. Your campaigns will be more effective if you tailor ad creative to what you know about the viewer (e.g., have they been to your website yet or not?).
This can add up to a lot of different banner ads…and a lot of (expensive) hours for a designer. So when you need to build out all those creative executions across all the different types of retargeting, don’t forget to use Canned Banners.
We also published a separate blog post on search retargeting (Chango’s specialty) here.
Questions? Contact us!
