We did a first-ever public demo of the Canned Banners API at SF New Tech last week. This particular SF New Tech event was centered around e-commerce, and it was a pleasure sharing the stage with e-commerce innovators like Shopify (with whom we partner), Lexity (with whom we hope to partner), and Stripe (which we use to process credit card payments).
Turning XML lead into display ad gold
Watch the demo and see how we grab raw product XML (product names, images, prices, etc) using Best Buy’s BBYOpen API, and then use the Canned Banners API to turn that XML into display ads.
I don’t have an online store. Can I still use the Canned Banners API?
You bet! The Canned Banners API can work with virtually any data or content source within any industry. The demo video above just happens to focus on e-commerce using the BBYOpen API as a sample data source. Other data sources could include:
Real estate data (ex: property listing data)
Travel data (ex: real-time ticket prices & availability)
How does this magical app work? Well, it turns out Shopify has a right dandy API. When a Shopify client is making a banner, our app uses Shopify’s API to automatically load the images from their online store, so they don’t have to go looking for them. In the future, we’ll be able to grab info like store name, product name, and price, meaning that our app will literally be able to create a banner ad instantly.
In conclusion: if you’re a Shopify customer, use our app to make some banner ads. If you’re not a customer, go ahead and make some banner ads with “Classic” Canned Banners. Then go check out Shopify. They offer a 30-day free trial, so if you’ve been itching to try your hand at e-commerce, you’ve got nothing standing in your way.