We did a first-ever public demo of the Canned Banners API at SF New Tech last week. This particular SF New Tech event was centered around e-commerce, and it was a pleasure sharing the stage with e-commerce innovators like Shopify (with whom we partner), Lexity (with whom we hope to partner), and Stripe (which we use to process credit card payments).
Turning XML lead into display ad gold
Watch the demo and see how we grab raw product XML (product names, images, prices, etc) using Best Buy’s BBYOpen API, and then use the Canned Banners API to turn that XML into display ads.
I don’t have an online store. Can I still use the Canned Banners API?
You bet! The Canned Banners API can work with virtually any data or content source within any industry. The demo video above just happens to focus on e-commerce using the BBYOpen API as a sample data source. Other data sources could include:
- Real estate data (ex: property listing data)
- Travel data (ex: real-time ticket prices & availability)
- Local marketing data (ex: daily deals)
- Varied content for A/B testing & optimization (ex: multiple photo options for the same ad copy)
And as far as data format is concerned, we’re flexible there, too. Take your pick:
- XML
- JSON
- CSV
- and so forth…
Want to talk about using the Canned Banners API for your own display ad campaigns? Just drop us a line.
