Had another column published on adotas.com yesterday. This one’s kind of aspirational, mostly food for thought. Since agency staff expend so much time and energy on that last bit of the creative process (the bit where the client wastes everyone’s time making lots of small creative changes that will have NO measurable impact on campaign effectiveness), wouldn’t it be great if some of that tedious hand-holding could be offloaded onto software? I think everyone would be happier. Clients would get their stuff faster and agency people would have more time to focus on adding real value.
This kind of efficiency is what Canned Banners offers, albeit on a smaller scale. We provide high-quality creative ideas in the form of banner ad templates and then we let our customers apply the finishing touches with their own text, images, and logo. We also add another creative spark with our “wildcard” options that are different for every banner.
Anyhoo, this is the column:
June 30, 2010—Passing the Creative Baton to Clients
“If you’re on the agency side, it’s not your imagination; client attention spans really have shrunk to such minuscule proportions that they can now be measured only by subatomic particle research equipment.” visit adotas.com to read more
