Category: For Publishers

New partner ad network: Blogads.com

Canned Banners is now partnered up with Blogads so that we can provide their clients with speedy and affordable Flash ad creation.

Blogads is a network of over 3,500 blogs that you can advertise on. They have a self-serve buying system that lets you specify which blogs you want to advertise on, as well as what ad formats you’d like to use and how long you’d like to run your campaign.
 

 
We’re offering a discount to Blogads customers, but you’ll have to go to their website to find the coupon code.

Check out Blogads.com »
 

Malicious SWF files still causing problems for ad networks and publisher websites

    

Just read this article on Online Media Daily: “Ad Nets Not Doing Enough To Stop Fake Ad Sales And Malware.” Apparently fake ad agencies are buying banner ad space through ad networks and then supplying the ad network with malicious ad files.

Seems like if the ad networks relied on services like Canned Banners, they wouldn’t have to worry about malicious ad files, since every SWF file coming from Canned Banners would be completely standard and contain not a trace of malicious code. There’s no way to introduce malicious code via Canned Banners, so any SWF file coming from Canned Banners can be deemed completely “clean.” A few weeks ago I wrote a detailed post (with pictures!) explaining this.

The New York Times might want to take note.
 

Publishers, protect yourselves from malicious or buggy SWFs

When publishers accept Flash ads (in the form of SWF files) from advertisers, there’s always a risk that the SWF will contain malicious code or troublesome bugs. You can read a bit more about this problem in a recent column by Rajeev Goel, CEO of PubMatic.

Luckily, Canned Banners removes this risk for publishers. When an advertiser creates their banner ads using Canned Banners, the final SWF file(s) can be sent directly from Canned Banners to the publisher website (or ad network). The banner creative is high-quality and the code is completely standardized, so there’s no risk of malware.

In this illustration, evil people are sending malicious SWFs directly to a publisher website, causing potential headaches for the publisher:



 

But with Canned Banners in the middle, every advertiser’s banner meets the same standards:

 
If you’re a publisher and you’re interested in learning how your advertisers can use Canned Banners to make their own high-quality banner ads, contact us.