Category: Featured Clients

Featured client: NOTHING TO WEAR


 
Today’s ad was created by NOTHING TO WEAR, based out of Australia. They sell party dresses, skirts, short shorts, skimpy tops…generally any kind of ladies’ outfits that can’t be worn but two or three days out of the year here in San Francisco (except perhaps by misguided Australian tourists who packed this outfit and then spend their entire vacation in a state of mild hypothermia).

Great photo in this banner. (I assume that) when ladies are buying cocktail dresses, they want to look like this model. I mean, you don’t even notice that it looks like she’s sitting in a furniture shop. And even when you do, it looks like the kind of furniture shop I’d like to hang out and have a drink in.
 

Original template is here

“Really liked using your service – it’s so simple & easy to use!”

—NOTHING TO WEAR

 
There are a few more design subtleties worth pointing out:

  1. The color palette used in the ad matches the striking color palette of the NOTHING TO WEAR website: black background/white text, plus lots of highly saturated pinks, blues, and yellows (a color palette that basically screams “party”)
  2. Note how the accent colors in the logo (pink, blue, burnt yellow) match the colors in the photo (pink dress, burnt yellow chairs). This kind of color coordination really tightens up the overall design without the viewer even consciously realizing it.
  3. When a person clicks on any banner ad, they’re being taken from some random web page into your website. This is a jarring experience, and most customers will abandon your website very quickly. So you want to make this transition (external website > banner ad click > your website) as smooth as possible. So it helps if the ad looks like your website. It makes the transition go smoother and should help keep customers on your website a little longer.
  4. The fact that the text stripe is sitting over the center of the ad creates some nice visual tension.

 
And in case any of you e-commerce advertisers are wondering, NOTHING TO WEAR runs on the Big Cartel e-commerce platform.
 

No Comments by on February 3, 2012
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Featured client: Ewin’s Dry Goods


 
Another handsome set of banners from a Shopify store owner. Ewin’s Dry Goods sells some really cool old-fashioned items. The team here is saving up to buy pretty much everything in the store.

These banners have a great combination of photography (sepia-toned for that turn of the century look), color scheme (black bars with white text), and font (Tallys…always classy), so we thought we’d share:
 

    

 
Here’s the original template.
 

No Comments by on January 20, 2012
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Featured client: Mademoiselle M


 
Mademoiselle M is an online store that sells hand-fabricated jewelry, made from gold, silver, pearls, and other precious materials.

They recently made a set of banner ads using Canned Banners, and we wanted to feature them because:

  • They’ve got great-looking product photos. Professional product photography is key if you’re selling online. If you own an online store and you already have professional product photos, it’s easy to use those photos when designing banner ads with Canned Banners.
  • The overall color scheme is consistent. The jewelry photos were taken against a white background, and the color scheme for the banners matches this, resulting in a clean, elegant look.
  • The font choice of Tallys matches the banners’ overall elegant, sophisticated style.
  • The banners follow the important Final Frame Rule, meaning that you can tell what the ad is trying to say by looking only at the very last frame.

 
Note that the 728×90 has been scaled down to fit the 600px page width of our blog.

View original template »

    

 
Side note: Mademoiselle M is powered by the ecommerce platform Zen Cart and uses our partner ad network AdRoll for retargeting. We’ve seen this sort of trifecta before. Maybe now we’ll have to replicate our Shopify App for the Zen Cart platform, who knows?
 

1 Comment by on August 5, 2011
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Featured client: Fairmont Battery Wharf


 
The marketing team at the Fairmont Battery Wharf (a luxury hotel in Boston) recently used Canned Banners to create a few banner ads. Time elapsed between when they created their user account and when they received their first finished banner ad? Exactly 60 minutes. The cost? Under $100 for two banners (they used a promo code). Can your agency or Flash designer beat that?

Here’s why we wanted to feature these banners as great examples of what you can do with Canned Banners:

  • They chose a font (serif) and color scheme (white) that matched the Fairmont brand and the overall “mood” of the banners
  • They used professional stock photography
  • They used logos that matched the white background of the banner

 
Note that the 728×90 has been scaled down to fit the 600px page width of our blog.


View original template »


View original template »
 

No Comments by on April 30, 2011
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Featured client: Rivermark Research


 
Rivermark Research performs pre-IPO research for ETFs (Exchange Traded Funds). They created a set of banners to invite participation in a study they’re conducting. We think it’s a great use of the original template.

Here are a few reasons why these banners look so good:

  • The banners follow the “final frame” rule. All the necessary information is included in the final frame of the banner, so you don’t need to have watched the animation from start to finish.
  • The logo color (white) matches the text color and stands out against the blue background.
  • Rivermark used a 24-bit PNG logo with transparency, so the logo lays seamlessly on top of the banner background.

Rivermark’s set of banners included a 160×600. They needed a 120×600 as well, so we were able to perform a bit of custom work and resize the 160×600. You can see the banners below:

160×600   120×600
 

 
Have a custom job in mind? Contact us for a quote.
 

No Comments by on March 25, 2011
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Featured client: Loja do Arco

Loja do Arco, in the heart of the historic center of Sintra, Portugal, is dedicated to disseminating Portuguese culture in the areas of literature, music, and traditional crafts. They created a very nice banner ad yesterday using Canned Banners:
 


 
Not only is this a handsome banner ad, but it’s the first one that’s ever been done in Portugese using Canned Banners. Anybody want to tell us what it says? :-)

UPDATE: Loja do Arco sent us the translated English: “You never had better reasons to buy national; 3 of the big names in portuguese music; Click here to buy online”

A few things to note about Loja do Arco’s banner:

  • The logo is in transparent PNG format, so the black background is still visible behind the white logo (and a very nice logo at that)
  • They kept the text (whatever it says) brief
  • They chose a banner template that suited the small thumbnail images they wanted to use

We also found out the Loja do Arco’s online store is built on the Shopify e-commerce platform and they found us through our partner ad network AdRoll. Our three companies make a great combo, don’t they? One lets you easily build a professional online store, one lets you quickly launch retargeting campaigns to drive traffic to your store, and one lets you create really nice-looking banner ads quickly and inexpensively.


 

No Comments by on November 30, 2010
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Featured client: MK7 Designs

MK7 Designs, a Seattle-based firm that specializes in niche product design, development & marketing created a set of banner ads today using Canned Banners:
 


 
In addition to the 300×250 shown above, MK7 also created 160×600 and 728×90 versions of their banner. You can see the complete set here.
 
MK7′s ads look great, and here’s why:

  • The logo is in transparent PNG format, so the background of the banner is still visible behind the logo
  • The text is clear and concise
  • They’ve used a high-quality, professional photo that clearly showcases their product, the PocketToolX

MK7 was even kind enough to give us a quote:

“We tried using PointBanner and others in the past (Right Banners, etc.) and it always takes too much time/effort to go through revisions for a banner that you don’t end up liking in the end. CannedBanners has great templates that enable you to create a high-impact, professional looking flash banners in a fraction of the time it takes to go through revisions with the “professional” and “fast-turn” websites out there. We’re so glad we found Canned Banners!”

Want to make banner ads like these? Get started at Canned Banners.
 

No Comments by on November 29, 2010
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Featured client: SP3 International

SP3 International, a provider of automotive styling kits and accessories created these two 300×250 banners today using Canned Banners:


 
These banners look great, and here’s why:

  • The logo is in transparent PNG format, so that the background of the banner is still visible behind the logo
  • The text is clear and concise
  • The large images provide an immediate cue as to what the advertisement is selling
  • SP3 has used high-quality, professional photography

Want to make banner ads like these? Get started at www.cannedbanners.com.
 

No Comments by on June 24, 2010
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