Harbour City Homes is a Sydney, Australia based home builder. They made some really nice carousel ads. Couple of nice aspects about these ads:
- They created all three sizes. Why is this important? Because it will give Harbour City Homes the greatest possible exposure. If you only create a 300×250, you won’t be able to advertise in 160×600 or 728×90 ad spots, and therefore you’ll only reach a limited audience.
- Bright, professional photography that stands out against the light grey background.
- These ads have a tight color scheme. There’s a nice match between the blue sky in the photo and the blue in the logo. And then the darker grey in the logo works well with the light grey banner background. Overall, it’s very simple, bright, and high-contrast.
Note that the 728×90 has been scaled down to fit the 600px width of our blog.