We’ve added new pricing options to our Basic Ad Builder. You can now buy credits (1 credit = 1 banner) at a discount from our standard price of $25 per banner:
1 credit = 1 banner
$15.00 per banner
$12.50 per banner
$10.00 per banner
Why the new pricing options?
Buying banners at a discount makes it easier for our customers to make more banner ads. This, in turn, helps our customers’ campaigns be more successful because they can create more versions of their ads to see what works and what doesn’t. It also allows our customers to more easily create different ads for different campaign segments (e.g., one ad targeted at men and one at women). We’re also hoping that our new pricing makes it easier for search and performance marketers to do A/B testing of many different ad versions.
They created all three sizes. Why is this important? Because it will give Harbour City Homes the greatest possible exposure. If you only create a 300×250, you won’t be able to advertise in 160×600 or 728×90 ad spots, and therefore you’ll only reach a limited audience.
Bright, professional photography that stands out against the light grey background.
These ads have a tight color scheme. There’s a nice match between the blue sky in the photo and the blue in the logo. And then the darker grey in the logo works well with the light grey banner background. Overall, it’s very simple, bright, and high-contrast.
Note that the 728×90 has been scaled down to fit the 600px width of our blog.