Month: July, 2012

Buy credits and make banner ads for as little as $10 each

We’ve added new pricing options to our Basic Ad Builder. You can now buy credits (1 credit = 1 banner) at a discount from our standard price of $25 per banner:

1 credit = 1 banner

Pay-as-you-go	$25
6 credits	$90	$15.00 per banner
12 credits	$150	$12.50 per banner
24 credits	$240	$10.00 per banner

Why the new pricing options?

Buying banners at a discount makes it easier for our customers to make more banner ads. This, in turn, helps our customers’ campaigns be more successful because they can create more versions of their ads to see what works and what doesn’t. It also allows our customers to more easily create different ads for different campaign segments (e.g., one ad targeted at men and one at women). We’re also hoping that our new pricing makes it easier for search and performance marketers to do A/B testing of many different ad versions.

No Comments by myles on July 9, 2012

filed in News and Updates

Myles interviewed on the future of display ad creative

Very cool to be featured on The Makegood today. Our esteemed colleague Tim Nichols from Exact Drive interviewed me and we got to talking about:

Why everyone who says “banner ads are dead” is wrong.
How the next generation of display ads will behave like mini web apps.
HTML5 and how it’s going to change the way display ads look and act.

Read the interview on The Makegood

No Comments by myles on July 3, 2012

filed in News and Updates, Press Coverage, Thoughts & Commentary

tagged display ads, html5

Featured client: Harbour City Homes

Harbour City Homes is a Sydney, Australia based home builder. They made some really nice carousel ads. Couple of nice aspects about these ads:

They created all three sizes. Why is this important? Because it will give Harbour City Homes the greatest possible exposure. If you only create a 300×250, you won’t be able to advertise in 160×600 or 728×90 ad spots, and therefore you’ll only reach a limited audience.
Bright, professional photography that stands out against the light grey background.
These ads have a tight color scheme. There’s a nice match between the blue sky in the photo and the blue in the logo. And then the darker grey in the logo works well with the light grey banner background. Overall, it’s very simple, bright, and high-contrast.

Note that the 728×90 has been scaled down to fit the 600px width of our blog.

View original 160×600, 300×250, and 728×90 templates »