- Banner color scheme generally matches and compliments the photos and the logo.
- Professional photography…no fuzzy cameraphone snapshots here.
- Not too much text (using too much text is a common mistake).
- Great logo file. The logo is legible and has a transparent background, so that it sits seamlessly on top of the white banner background color. Sorry if the logo is slightly cut off in the 728×90 ad below; this is because the banner had to be scaled down. In the full-size banner, the logo looks great.
- Use of promo code in banner; this will help Window Blind Outlet understand which sales are coming from online advertising.
Note that the 728×90 has been scaled down to fit the 600px width of our blog.