Do you have competitors who advertise online? What a stupid question. Yes, of course you do. If you want to get the most out of your advertising, you need to be acutely aware of what your competitors are doing. You’ve probably got at least several dozen competitors, all constantly creating, testing, and optimizing ads and buying space on new websites. If you can find out what’s working well for your them, you should probably try it yourself.
Detail on a banner ad being run by Shopify.com.
MixRank gives you data on where your competitors are advertising and which ads are working the best. Just go to MixRank.com and type in any keyword or company URL to get a full competitive report. You can see search ads, display ads, basically anything that runs on Google (and they’ll be adding more ad networks soon).
Let your competitors spend the money to figure out what works best and then reap the rewards of their trial & error.
We’re not encouraging you to plagiarize your competitors’ ads (you’re better than that), but if your ads are under-performing (which you found out by going to MixRank), you might be able to look at your competitors’ best-performing ads get some insight into what’s resonating with your target audience. And if a competitor is getting an insane CTR on a website that you don’t currently advertise on, or with a keyword you’re not using, well then maybe you should start.
Detail on Shopify.com’s text ad performance.
Best of all, dear Internet people, MixRank is totally free. If you want to get serious, you can upgrade to MixRank’s paid version and get a helluva lot more data on your competitors.
May the best ads win!