The good folks at Chango just published this nifty graphic. It describes seven different forms of retargeting and where/how each one happens on the web. If you’re looking for new ways to reach customers through banner advertising, you should give this a look:
Tailor your creative!
Keep in mind that it doesn’t make much sense to use the exact same ads for all the different types of retargeting. Your campaigns will be more effective if you tailor ad creative to what you know about the viewer (e.g., have they been to your website yet or not?).
This can add up to a lot of different banner ads…and a lot of (expensive) hours for a designer. So when you need to build out all those creative executions across all the different types of retargeting, don’t forget to use Canned Banners.
We also published a separate blog post on search retargeting (Chango’s specialty) here.
Questions? Contact us!
mercadeo internet
/ December 22, 2011If we think of retargeting (and Search) occurring towards the bottom of the sales funnel, there are a lot of other opportunities to be had by widening the sales funnel at the top. This is where the other forms of display buying come into play. While there are four core strategies to display, there are lots of other sub-strategies and countless variations and combinations of each.
Amika
/ May 6, 2012If we think of retargeting (and Search) ocrncriug towards the bottom of the sales funnel, there are a lot of other opportunities to be had by widening the sales funnel at the top. This is where the other forms of display buying come into play. While there are four core strategies to display, there are lots of other sub-strategies and countless variations and combinations of each.