This blog is normally about banner advertising, but I spotted this infographic from Search Engine Land and it was just too cool not to share.

The infographic is all about search engine optimization (or SEO). SEO is all about how easy it is for search engines to find your website, and how highly you rank in “organic” search results (i.e., the “natural” search results that you don’t pay for).

SEO is an extremely important piece of your overall online marketing strategy. If you can rank highly for a profitable search term like women’s shoes, you could make millions (perhaps billions) of dollars without ever spending a dime on advertising.

OK, enough stressing how important SEO is. Here’s a quick explaination of how it works:

When you search for “used cars” on Google, how exactly does Google find all the web pages that are relevant to “used cars” and then rank those pages in order of relevance? This is done using formulas known as “search algorithms.” These algorithms take into account an increasingly complex set of factors that go far beyond just scanning a page for keywords. This infographic tells you which factors search engines are looking for and how important they are in determining where your website ranks in all those pages of search results:
 

 
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