Bizo, a B2B marketing platform that lets advertisers target business professionals, has published a pair of top 10 lists that show which “business audiences” (as categorized by industry and job function) are most likely to take action when they see a banner ad. “Action” could mean whatever it is the banner ad is asking them to do: click, like on Facebook, fill out a form, do jumping jacks, etc.
Here’s the complete press release, and whimsical infographic.
The biggest takeaway seems to be that legal professionals in the legal industry really love banner ads (relative to everyone else). So if you’re advertising legal services to legal professionals, you’d better be running banner ad campaigns…with Bizo’s targeting data, of course.
Without further ado, below are the two lists. The percentages are the “Action Rate Index (ARI)” for each segment. It’s unclear from Bizo’s press release whether a segment with an ARI of 200 is twice as likely to take action as a segment with an ARI of 100.
Top 10 industry segments included:
1. Legal (ARI: 223 percent)
2. Retail (ARI: 192 percent)
3. Software (ARI: 185 percent)
4. Media Publishing(ARI: 184 percent)
5. Wholesalers(ARI: 157 percent)
6. Telecommunications (ARI: 121 percent)
7. Hospitality/Hotels (ARI: 116 percent)
8. Real Estate(ARI: 108 percent)
9. Business Services (ARI: 108 percent)
10. Consumer Services (ARI: 107 percent)
Top 10 job functions included:
1. Legal (ARI: 257 percent)
2. Operations (ARI: 218 percent)
3. Consultants (ARI: 157 percent)
4. Sales (ARI: 156 percent)
5. Marketing (ARI: 147 percent)
6. Finance (ARI: 146 percent)
7. Government (ARI: 102 percent)
8. Education (ARI: 102 percent)
9. Scientists (ARI: 100 percent)
10. Engineering/Technical (ARI: 97 percent)
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