You’ve done the smart thing and created a real estate ad using Canned Banners. Now what?
There are some great options to get your banner ad seen by local home buyers. Here’s a few ideas to get you started:
Zillow.com
Home buyers use Zillow to search for homes, mortgages, and real estate advice. It’s a perfect target audience. You can target your ad based on ZIP code, which will ensure that only home buyers in your area see your ads.
Go here to get started: www.zillow.com/advertising/Agent.htm
Local news websites
The local news websites that you choose all depend on your area. For instance, if you want to find home buyers in the San Francisco Bay Area, you might consider advertising on SFGate.com, a local news website that gets millions of visitors every month.
You’re not just limited to newspaper websites. You can probably advertise on local TV and radio station websites, independent newspaper sites, and local blogs.
To get started, try a simple Google search like “san francisco news.”
Retargeting networks
Retargeting shows ads to your website visitors after they’ve left your website. If someone comes to your website and browses around for a few minutes, but leaves without contacting you, you can use retargeting to make sure they keep seeing your ads.
To get started, read this blog post we wrote about retargeting for real estate agents.
Google AdWords
Google AdWords lets you advertise with banner ads, not just boring little text ads. You’ll only pay when someone clicks your ad, usually somewhere between $0.50 and $1.50 per click (or more…it really depends on your campaign settings).
To get started, go to adwords.google.com and create an account. Then when you’re building your campaign, go to your ‘Campaigns’ tab along the top. Then click the ‘Ads’ tab:
Then select ‘Image ad’ from the ‘New ad’ button:
Then you’ll be able to upload the banner ads you created with Canned Banners. Make sure to upload the banner ad SWF files—these are the animated, interactive files.
In order to make sure your ads are being targeted at the right people, choose keywords that are unique to your area. For example, in San Francisco, you could choose keywords like ‘san francisco real estate,’ ‘san francisco real estate agent,’ or ‘noe valley real estate.’ Or read our blog post on how to target specific cities.
Questions?
Got more questions about online real estate advertising? Just email us.
