What is retargeting and how can it help real estate agents?

This is Part I of a series. Click here to read Part II.

This post will explain how an online advertising strategy called retargeting can help sellers’ agents find home buyers and keep them updated on new properties via interactive banner ads.

First, a quick summary of how retargeting works:

When a home buyer visits your website, some very nifty tracking technology kicks in. After the home buyer leaves your website, the tracking technology shows your banner ads later when they’re browsing other websites. Some people think retargeting is a creepy marketing tactic, but then again so is Ronald McDonald. So there.

If you want to see retargeting in action, go to Zappos.com and then leave the website and start browsing around the web. You’ll probably see Zappos ads follow you around.

So let’s see how this plays out from the perspective of a couple looking for a new home:

Step 1: Home buyers think about buying a new house

Step 2: Home buyers do some research and come across your website

Step 3: Home buyers leave your website

Yes, it’s true. Most people who visit your website will not immediately rush to the phone to call you. Instead, they will have a look around and then continue browsing other websites.
 

 

Step 4: Home buyers see your banner ads online

Because you’ve started a retargeting campaign, you can show banner ads to home buyers as they browse other websites and continue their real estate research.

Your banner ads can contain your contact info, as well as current listings that home buyers can browse. Because they already came to your website, you can be pretty certain that they’re interested in buying property, so they’ll probably want to browse your ads. Your ad could look like this:
 

 
Build a free ad like the one shown above »
 

Step 5: Start selling some homes!

Admittedly, we here at Canned Banners don’t know much about selling real estate, so this last part is up to you.
 

 
Want to learn step-by-step how you can set up your own retargeting campaign? Click here to read Part II of this gripping series.

Questions? Just email us.