This is Part II of a series. Click here to read Part I.
So now that you know what retargeting is, you probably want to know how you can start using it yourself. It’s easy. In fact, so easy that we’ve boiled it down to 4 steps:
Step 1: Create an account at AdRoll.com
AdRoll is a Canned Banners partner. They have a self-serve system where you can quickly build and launch retargeting campaigns. Best of all, they offer a very generous two week free trial (coupled with the fact that your first order with Canned Banners is also free, you can do everything described here for exactly $0).
Go to AdRoll.com and create an account. You’ll be given a piece of customized code (AdRoll calls it a “retargeting pixel”) to add to your website. This code lets you capture people and add them to your retargeting list when they visit your website.
Note: There are other retargeting networks—we just recommend AdRoll because it’s easy to use. If you want to check out other retargeting networks, visit the Canned Banners partners page or do a Google search for “retargeting.”
Step 2: Get home buyers to your website
Now that you’ve installed your AdRoll retargeting pixel, you need to build your audience by getting local home buyers to visit your website. You’re probably already doing plenty of marketing such as the things shown below. If you’re not, then start—retargeting only works when people visit your website.
A few commonly used marketing tactics:
Step 3: Create a banner ad using Canned Banners
You’re going to need a nice banner ad to show to home buyers. Go to Canned Banners and create an ad in minutes—seriously, all you need are a logo and a few photos. Your first order is completely free.
We have three banner ad templates that are specifically designed for real estate. Click the thumbnails to start customizing one:
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Step 4: Upload your banners to AdRoll and
launch your retargeting campaign
To upload the ads you created using Canned Banners, log into
your AdRoll.com dashboard and click “Ads” on the right-hand side.
Once you’ve received your banner ad files from Canned Banners (takes 24 hrs or less … usually way less), go back to AdRoll.com and upload them. Then you’ll be able to launch your campaign and start showing realty ads to people who have visited your website.
Make sure to update your ads whenever you have new listings. Test different versions of your ads, too. Things like wording, color, and imagery can have a big impact on how effective your ads are. Luckily, with Canned Banners it’s easy to make multiple versions of the same ad.
Do you have more questions on how to launch an online retargeting campaign?
Just email us.
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