Media agencies are professionals who will learn about your business and your customers and then put your ad where it will work best. They offer a very hands-on, personalized approach and can even manage your entire ad campaign on your behalf.
In return for providing you with ad buying services, expert advice, and other help, media agencies make their money by charging you a fee (often a percentage of the ad space that you buy, making them similar to real estate agents).
Media agencies are usually hired by bigger companies with bigger budgets, so they’re not typically a good option for small-to-medium sized businesses.
Read about ad networks »
Read about placing your banner ad directly with websites »
One of the easiest ways to show your banner to your potential customers is through an
ad network. An ad network is a company that has already bought ad space on different websites and sells that ad space to you. You tell the ad network what type of people you want to show your ad to (your “target audience”) and how much money you want to spend, and the ad network will run your ad on a combination of websites that match your criteria.
Here are a few ad networks we recommend:
If you need help deciding which ad network to use, just contact us.
Read about placing your banner ad directly with websites »
Read about media agencies »
Read the interview and get inside the mind of Jeremy, our very own Wünderkindfläshmëister (which roughly translates to “very intelligent child who is good at Flash”). Let me tell you, this interview went a lot better than the time he was kicked off the Oprah show for trying to smuggle cucumber sandwiches out of the Green Room in his backpack.
If your customers are into motorsports, you ought to check out Digital Throttle. Digital Throttle is what’s known as a “vertical” ad network, meaning that they have put together a network of websites that focus on custom cars and hotrods, motorcycles, racing, and automotive repair.
By working with Digital Throttle, you can reach a large number of high-quality websites at once (the alternative being that you would need to research a list of good websites to advertise on, and then negotiate with those websites one by one).
If your business targets the motorsports crowd, it makes sense to consider advertising via a vertical ad network that has the expertise to put your ad in front of the right people. You can learn more about Digital Throttle at www.DigitalThrottle.com.
