Publishers, protect yourselves from malicious or buggy SWFs

When publishers accept Flash ads (in the form of SWF files) from advertisers, there’s always a risk that the SWF will contain malicious code or troublesome bugs. You can read a bit more about this problem in a recent column by Rajeev Goel, CEO of PubMatic.

Luckily, Canned Banners removes this risk for publishers. When an advertiser creates their banner ads using Canned Banners, the final SWF file(s) can be sent directly from Canned Banners to the publisher website (or ad network). The banner creative is high-quality and the code is completely standardized, so there’s no risk of malware.

In this illustration, evil people are sending malicious SWFs directly to a publisher website, causing potential headaches for the publisher:

 

But with Canned Banners in the middle, every advertiser’s banner meets the same standards:

 
If you’re a publisher and you’re interested in learning how your advertisers can use Canned Banners to make their own high-quality banner ads, contact us.